Factors to Consider When Choosing a Mobile App Development Platform

Increase in use of smartphone has increased demand for mobile apps. A lot of enterprises have realized that mobile apps can significantly help increase the value of their brands. Moreover, they can enhance their business offering to their customers.

Before you develop a mobile app, it is vital to decide the right platform where you are going to build the app. This is one of the most important decisions you will ever make. For instance, do you go for a cross-platform app? Are Blackberry and Windows gadgets worth your attention? Or, do you want to focus on Android or iOS? There are several factors you have to consider when selecting between different mobile development platforms.

Market Share

You need to learn about the market share of each platform. For example, Android runs about 80% of the world’s mobile devices, while iOS runs about 15% of mobile devices. This does not mean iOS is not worth considering. For instance, iOS is quite popular in countries such as Australia, Japan, and the US. Thus, if they are your target audience, then you should consider it. On the other hand, Android is quite popular in Asian and African countries. In such a case, it will be appropriate if you are targeting users in those countries.


You also need to consider demographics when choosing mobile development platforms. You should note that most android users are from the low-income group. This is because these devices are affordable. Most Android apps are available for free. This explains why they tend to have less engagement. On the other hand, iPhones belong to the high-income group. This group is made up of young educated people who are ready to spend money on buying digital products such as mobile apps.


Content categories can also help you choose the right mobile app development platform. Recent studies show that iOS users tend to explore various categories when looking for certain apps. Right from entertainment and gaming, to education and social media, iOS users like downloading various types of apps. On the other hand, most Android users tend to download only social apps.

Generation of Revenue

As noted above, iOS users like spending money on apps. Thus, iOS apps generate higher revenues than Android apps. Thus, if you are interested in creating an app like a gaming app, then you should consider the iOS platform.